The Vegan Project Panel Series 1 || Preview

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” Knowledge is like money: to be of value it must circulate, and in circulating it can increase in quantity and, hopefully, in value.” || Louis L’Amour

On March 24, The Vegan Project launches a new initiative, to encourage conversation, dialogue, and collaboration between like-minded individuals and businesses within Vancouver. The Panel Series will explore a wide range of subjects and critical discussions, through bringing key figures and contributors from across Vancouver into one common space, to converse on one common subject.

Each Panel will be based around a rotating theme, with the inaugural edition based on the Marketing and Developing of a Plant-Based Business. Promoting a plant-based business, especially in the startup years or early stages, requires a unique set of marketing skills, communication, and both analogue and digital strategies. All of these components will be explored on the 24th, welcoming attendees at all steps of their business plans and goals. Moderated by Jennifer Brown (Fresh and Fit Vancouver), the evening highlights 4 figureheads in the community; sharing their expansive expertise and wisdom.

April Bellia | Granola Girl

Granola Girl was founded in 2008 by April Tioseco Bellia. It was a labour of love right from the start. April was a 12-year veteran and total hotshot (the nice kind of hotshot) in the specialized cake business. She ran AprilCakes, baking and icing her heart out. Her cakes were delightful. Her clients were ecstatic. But something was missing: She wanted to connect to customers in a more meaningful way. She wanted an everyday connection. A year-round product that could be sold in larger volumes, expand her horizons, connect with the community, and incite joy. Pure, delicious joy.

Inspired by some sweet and pushy friends, April shifted her focus from cake to natural health food. She created a granola that was both good for the taste buds and for the soul. Her friends and family were hooked instantly. One called her “the Granola Girl,” and the brand was born.

It started small and humble. April sold granola samples at local markets. She knew people would like it; but she didn’t expect that they’d line up in droves and fall on their knees for it. It quickly became obvious that she was on to something. So “Granola Girl” launched in 2011 and now strives to make the very best granola EVER!

Colin Medhurst | Feedlife 

The purpose of Feed Life is to make plant-based, holistic, healthy-living easy and accessible. FL does this through delicious, simple to create recipes, inspiring nutrition classes and mindfulness practices; while integrating cutting-edge research with effective tools to promote sustainable, vibrant living.

Chris White | Nice Vice

Chris is the founder of Nice Vice, Vancouver’s first ever 0% dairy, plant-based micro creamery. Vice cream is organic, and dairy, soy, allergen, GMO, and cholesterol-free! Ingredients include fresh fruit, natural colours and flavours, and locally supported plant-based products.

Their brand new vice cream scoop shop is located at 1022 Mainland Street, Vancouver, in the heart of Yaletown.



Zach Berman | The Juice Truck 

Zach is one of the co-founders behind The Juice Truck, a Vancouver Health and Wellness Community staple. Founded in 2011, The Juice Truck is Vancouver’s first and original Cold-Pressed Juice Company.

The Juice Truck creates the most nutritionally complete juice possible. The premium cold press makes juice that contains more essential vitamins, minerals and enzymes than juice made any other way. The cold press also preserves the natural flavours of the produce. 

In addition to their infamous truck, the JT crew operates a storefront, retail and community space in Mount Pleasant, which happens to be hosting the panel this month!

Moderator: Jennifer Browne

Jennifer Browne is the director of Fresh + Fit Vancouver, a boutique white label content marketing and social media management firm that represents wellness businesses in Vancouver and the Fraser Valley. She’s also authored 4 books in the genre of health, wellness, and plant-based living.


As a special addition to the launch, our lovely friend Kornelia Kulbacki will be joining us, with her hot-off-the-press vegan pins! In addition to their undeniable aesthetic factor and general #swag, the pins are priced at $10, with $5 from each sale going to local animal rescue organizations.



The Panel Series will be running every 2 to 3 months. Attendance is no cost, and by RSVP only. When the events fill, we can accommodate a waitlist if guests do not show.

If you are interested in participating in an upcoming edition, or interested in presenting/sponsoring opportunities, please contact All other questions and information requests can be directed here as well.

See you on the 24th!

Zoe || @zoemarg || #theveganproject


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